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MMA Location Terminology Guide
MMA Location Terminology GuideWe need your feedback!The MMA Location Committee wants to ensure this guide represents a fair and unbiased view and continues to keep up to date with the latest...
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MMA North America Location Committee Framework
MMA North America Location Committee Framework01Topics of Interest: Location
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Deliver the Ultimate Personalized Shopping Experience with Beacons and Wi-Fi
indoor_locationing_white_paper_final_072014.pdfRelease Date: July, 2014File Size: 5.3 MB11Topics of Interest: LocationRetail
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Beacons: The Pixel for the Real World
radiumone_beacons_white_paper_-_mma_version.pdfRelease Date: November, 2014File Size: 1.0 MB11Topics of Interest: Location
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Location Score Index Q2 2014
lsi_2014q2.pdfRelease Date: December, 201411Topics of Interest: Location
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Location Score Index Q3 2014
lsi_2014q3.pdfRelease Date: December, 201411Topics of Interest: Location
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Leveraging Location Data
using_location_for_audience_targeting.pdfRelease Date: February, 2015Produced by the MMA NA Location Committee Audience Working Group, this white paper shares how major brands are using location data...
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Guidance Report: Location Audience Targeting
guidance_report-_location_audience_targeting.pdfRelease Date: June, 2015File Size: 594 KBNo longer just a tool for “in the moment” targeting, major brands are now leveraging the rich contextual...
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Demystifying Location Data Accuracy
location-data-accuracy-v3.pdfRelease Date: October, 2015The always-there, always-on nature of mobile devices combined with the ability to determine precise location gives marketers the unprecedented...
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Understanding the Beacon Proximity Landscape
Understanding the Beacon Proximity LandscapeRelease Date: November, 2015As the mobile industry rapidly adopts location technology in all its forms, The Mobile Marketing Association has released,...
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Location: The Ultimate in Contextual Marketing
Log in with your MMA membership to gain full access to this material.Interested in becoming an MMA member? Click here.Login via Email Address *ulb7 To prevent automated spam submissions leave this...
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MMA North America Location Committee Framework
MMA North America Location Committee Framework01Topics of Interest: Location
View ArticleClik here to view.
Deliver the Ultimate Personalized Shopping Experience with Beacons and Wi-Fi
indoor_locationing_white_paper_final_072014.pdfRelease Date: July, 2014File Size: 5.3 MB01Topics of Interest: LocationRetail
View ArticleClik here to view.
Beacons: The Pixel for the Real World
radiumone_beacons_white_paper_-_mma_version.pdfRelease Date: November, 2014File Size: 1.0 MB01Topics of Interest: Location
View ArticleClik here to view.
Location Score Index Q2 2014
lsi_2014q2.pdfRelease Date: December, 201401Topics of Interest: Location
View ArticleClik here to view.
Location Score Index Q3 2014
lsi_2014q3.pdfRelease Date: December, 201401Topics of Interest: Location
View ArticleClik here to view.
Leveraging Location Data
using_location_for_audience_targeting.pdfRelease Date: February, 2015Produced by the MMA NA Location Committee Audience Working Group, this white paper shares how major brands are using location data...
View ArticleClik here to view.
Guidance Report: Location Audience Targeting
guidance_report-_location_audience_targeting.pdfRelease Date: June, 2015File Size: 594 KBNo longer just a tool for "in the moment" targeting, major brands are now leveraging the rich contextual...
View ArticleClik here to view.
Demystifying Location Data Accuracy
location-data-accuracy-v3.pdfRelease Date: October, 2015The always-there, always-on nature of mobile devices combined with the ability to determine precise location gives marketers the unprecedented...
View ArticleClik here to view.
Understanding the Beacon Proximity Landscape
Understanding the Beacon Proximity LandscapeRelease Date: November, 2015As the mobile industry rapidly adopts location technology in all its forms, The Mobile Marketing Association has released,...
View Article
